How To Send Shopify E-commerce Events To Google Analytics 4 With Google Tags Manager

Integrate Shopify with Google Analytics 4 with Google Tag Manager for free. Without addons for hundreds of dollars per month!

I am a software engineer, so I write mostly about core coding. But sometimes I have to configure marketing tools. Lately I was doing it for my Shopify store with flashcards for programmers.

I know a lot of Shopify users struggle with setting up Google Analytics 4 E-commerce reports through Google Tags. I am here to help you. From this article you will learn how to configure the connection, how to debug it, and you will understand how it works.

What Google Analytics 4 expects

If you have read about Google Analytics 4, the analytics suite offers interesting E-commerce reports that may help you increase sales in your Shopify e-commerce store. You can read articles about the connection on Shopify, on Google Tag documentation, Google Analytics, read blogs, watch videos, read books, and go to a training, but still the whole thing can be ambiguous for you. It is easy to understand, because usually it is described by people who know marketing, but don’t know IT, or the other way around. All in all, you end up…